About Us
We are a family of theatre lovers who produce and invest in theatrical projects bound for Broadway and beyond.
With our unique multigenerational lens into the creative and financial elements of a project, we’re always on the lookout for artistically compelling shows—mainly musicals—that we think have a strong potential for commercial success.
We’re here to:
- connect with producers who are developing shows
- partner with co-producers in raising funds to bring shows to the stage
- meet potential investors who have a passion for supporting theatre
Since our founding in 2018, the shows in our portfolio have been nominated for a combined 98 Tony Awards®—winning 41—and PickleStar Theatricals has been nominated for two Tony Awards® as co-producers.
Our family has a profound appreciation for the tradition of live theatre, and we are excited to help carry this tradition into the future with PickleStar Theatricals.
Andrea Reiser
I’m a sucker for an overture. For as long as I can remember, I’ve been enchanted by the euphoric tingle in my soul the moment the house lights dim and the orchestra plays the first few notes of an opening number on Broadway.
In fact, many of my favorite childhood memories are of family trips to Manhattan, where I was endlessly spellbound by the magic of musical theatre (“On the Twentieth Century” was among my first shows). When I eventually had my own family, we moved to the NYC suburbs specifically so our kids could cultivate a passion and appreciation for theatre.
In 2016 as part of my coaching training (I’m also a Happiness Coach), I took a Blue Sky master class, in which we created an expansive vision for our futures by designing large (often scary) goals. To my surprise, I discovered that one of my hidden ambitions was to be a Tony Award® voter! With this fanciful goal in mind, along with my lifelong love of Broadway and an analytical eye for business, I founded PickleStar Theatricals. I now lead a multigenerational team that includes two of my four sons, and together we produce and invest in theatrical productions on Broadway and beyond.
I’m proud to be a Board Member of The New York Pops, as well as a member of The Broadway League. And while I’m not yet a Tony voter, I am a Tony Award® nominee. It’s truly an honor and a thrill for the little girl from Rhode Island who used to sing along with her parents’ cast albums to help make magic on Broadway.
Zachary Reiser
I grew up on a steady diet of Broadway shows, but it wasn’t until I saw the 2013 revival of “Pippin” as a teenager that I was really bitten by the theatre bug.
While getting my undergraduate degree in advertising from Boston University, I interned for a year at the American Repertory Theater, and when I moved to New York to pursue my Masters in Integrated Marketing at New York University, I continued my part-time work in the industry. I got to see the ins and outs of Broadway in a variety of capacities including marketing at Marathon Digital and The Rodgers & Hammerstein Organization, group ticket sales at Davenport Theatrical Enterprises, front-of-house duties at “Harry Potter and the Cursed Child” at the Lyric Theatre, and merchandise sales at several Broadway and off-Broadway theatres.
Currently, in addition to consulting for PickleStar Theatricals, I am the owner and founder of Neon Lights Digital Media, a boutique social media agency specializing in clients in theatre and the arts. Previously I was the Account Coordinator at Marathon Digital and the site manager for Did They Like It?.
